After serving in the Army for three years in Hawaii, he moved to Florida, where he joined the Johnny J. Parker, a purposeful, perceptive, and mysterious character, was born Andreas Cornelis van Kuijk in Breda, Holland, and entered the United States illegally in 1929. His energetic, all-encompassing management style created a blueprint that is still followed today. In steering the careers of both men, Parker revolutionized the artist management role, displaying an unprecedented marketing savvy while exercising near-total control. Prior to managing Presley, Parker helped transform Eddy Arnold into a country superstar with his own radio shows, movie roles, Las Vegas bookings, and an unparalleled resume of #1 records. Colonel Parker managed Elvis Presley from 1955 until the singer's death in 1977. Parker was a master promoter who wasted no time in furthering Presley's image. Shortly thereafter, 'Colonel' Parker took full control and recognizing the limitations of Sun Studios, negotiated a deal with RCA Victor Records who acquired Elvis' Sun contract for $35,000 on November 21, 1955.
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